TCP – Trusted
Commercial Partners

Building trust in every commercial partnership.

We work alongside international partners and Greek food producers, building structured commercial growth across retail and food service channels.

INTRO

TCP – Trusted Commercial Partners is an independent commercial initiative founded in 2025, focused on building trust-based partnerships within the food industry.We support Greek manufacturers and international brands with structured commercial growth, market access, and hands-on execution across Retail and Food Service.

  • Strategic commercial support without fixed payroll burden

  • Local market expertise with an international perspective

  • Measurable results through clear processes and disciplined execution

WHO WE ARE

TCP operates as an independent and flexible commercial organization, supporting complex commercial needs with clarity, structure, and accountability. The company follows a collaborative, founder-led model, combining senior commercial leadership with a selected network of trusted partners. This structure allows TCP to operate across strategy, commercial execution, and operational coordination, adapting to each project’s scope and requirements.TCP operates as an external commercial partner, not as a traditional sales agency, focused on long-term value creation, disciplined execution, and sustainable growth.

Vision

To be a trusted commercial partner delivering fast, accurate, and measurable results, with flexibility and immediate adaptation to each company’s goals and needs, in Greece and internationally.

Values

Trust · Transparency · Reliability · Quality · Flexibility · Growth · Respect

WHAT WE DO

Sourcing & Trade Coordination

Connecting international buyers with reliable Greek producers, managing sourcing, documentation, coordination, and trade execution with consistency and transparency.

Local Representation

Acting as a trusted in-market partner for international companies and brands seeking entry or expansion in the Greek market, across Retail and Food Service channels.

Commercial Management

Supporting Greek companies in their commercial development by operating as an outsourced commercial function, with a strong focus on strategy, organization, sales development, and measurable results.

HOW WE WORK

TCP operates as an external commercial partner, not as a traditional sales agency.
We work alongside management teams, distributors, and partners, focusing on strategic clarity, commercial structure, and disciplined execution — not on day-to-day order taking.Our approach is hands-on and selective, designed to align commercial strategy with real market conditions, internal capabilities, and long-term objectives.Each collaboration typically follows a structured framework:

Commercial diagnosis & market assessment

Understanding the business model, channel dynamics, pricing logic, and competitive landscape.

Definition of priorities, targets, and action plan

Translating strategy into clear commercial priorities, realistic targets, and executable actions.

Coordination of commercial activities and partnerships

Supporting partner selection, distributor management, route-to-market decisions, and key commercial initiatives.

Continuous monitoring, review, and adjustment

Tracking progress, identifying deviations early, and adapting the approach as market conditions evolve.

This model offers senior-level commercial involvement, flexibility, and speed — allowing partners to strengthen their commercial capabilities without the burden of fixed payroll costs or rigid organizational structures.

EXPERIENCE & SECTORS

Behind TCP stands Andreas Kanellos and his team, bringing together senior commercial expertise, hands-on market knowledge, and a strong international perspective.Founded in 2025, TCP builds on more than 20 years of prior senior commercial experience across FMCG, Food Service, Consumer Goods, Timber, and Export Management. This experience is grounded in senior commercial, sales, and export roles within leading organizations such as Nestlé Hellas S.A., FrieslandCampina Hellas S.A., Nikas S.A., Gregory’s Food Service Group, Tesla Batteries, and 3P Salads S.A.This background spans both Retail and Food Service channels, with close collaboration with major retail groups, buying groups, national and international distributors, and key foodservice operators. In parallel, it includes the leadership and support of international commercial projects across more than 18 markets, including Greece, Cyprus, the UK, Italy, the Balkans, Central Europe, the UAE, the USA, and Canada, contributing to the international expansion of Greek brands.Building on this background, TCP brings hands-on commercial experience across a broad range of product categories and business models, including:

  • Bakery, dough, pastry, and ready-to-bake products

  • Dairy products for Retail and Food Service

  • Processed foods, Greek cheeses, salads, sauces, and dressings

  • Ice cream and baby food products

  • Pizza bases, ready-to-bake pizza, and street food concepts

  • Franchise-based foodservice and convenience formats

  • Timber and home products, consumer goods, and energy solutions, including batteries for consumer markets.

This multi-sector exposure allows TCP to quickly assess opportunities, anticipate challenges, and adapt commercial strategies with realism, speed, and measurable impact, aligned with the specific dynamics of each market and channel.

SELECTED COLLABORATIONS

TCP supports selected commercial projects across Food Service, Retail, and international markets — acting as a trusted commercial partner from strategy to execution.Selected examples of our collaborations to date include:

🔹 Greek Frozen Dough Producer (HoReCa)Scope: Commercial Management & Strategic Sales Development
Focus: Sales structure, pricing strategy, and B2B expansion🔹 Mediterranean Food Group (Belgium, Greece & Morocco)Scope: Commercial Direction & Multi-country Development
Focus: Commercial structure, operational coordination, partner alignment, and expansion planning across corporate and franchise formats.🔹 Greek Food & Energy Company (Greece & Cyprus)Scope: Commercial Development & Sales Management
Focus: Retail & Food Service expansion and portfolio coordination🔹 International Food Brand (Greece)Scope: Commercial & Technical Advisory (via partner network)
Focus: Market exploration and entry assessment

CONTACT

For selected collaborations and commercial projects, feel free to get in touch.
We are always open to structured discussions around market entry, commercial development, and strategic partnerships.

Email: [email protected]Website: www.tcp-group.grLinkedIn: TCP – Trusted Commercial Partners

Building trust in every deal.