TCP – Trusted
Commercial Partners
Building trust in every commercial partnership
We work alongside international partners and Greek food producers, building structured commercial growth across retail and food service channels.
INTRO
TCP – Trusted Commercial Partners is an independent commercial initiative founded in 2025, focused on building structured, trust-based commercial partnerships within the food industry, with selective activity across other commercial sectors.We support Greek food manufacturers and producers, as well as international brands, with structured commercial growth, market access, and hands-on execution across Retail and Food Service.
Strategic commercial support without fixed organizational overhead
Local market expertise with an international perspective
Measurable results through clear processes and disciplined execution
WHO WE ARE
TCP operates as an independent and flexible commercial organization, supporting complex commercial needs with clarity, structure, and accountability. The company follows a collaborative, founder-led model, combining senior commercial leadership with a selected network of trusted partners. This structure allows TCP to operate across strategy, commercial execution, and operational coordination, adapting to each project’s scope and requirements.Operating as an external commercial partner, TCP is focused on long-term value creation, disciplined execution, and sustainable growth.
Vision
To be a trusted commercial partner delivering fast, accurate, and measurable results, with flexibility and immediate adaptation to each company’s goals and needs, in Greece and internationally.
Values
Trust · Transparency · Reliability · Quality · Flexibility · Growth · Respect
WHAT WE DO
Sourcing & Trade Coordination
Connecting international buyers with reliable Greek producers, managing sourcing, documentation, coordination, and trade execution with consistency and transparency.
Local Representation
Acting as a trusted in-market partner for international companies and brands seeking entry or expansion in the Greek market, across Retail and Food Service channels.
Commercial Management
Supporting Greek companies in their commercial development by operating as an outsourced commercial function, covering commercial strategy, structure, sales development, pricing and profitability, processes, and performance, with focus on measurable results and practical execution.
Across all three areas, TCP takes an active commercial role, with hands-on involvement in direction, execution, and commercial decision-making, contributing directly to implementation and results, depending on the scope and nature of each cooperation.
HOW WE WORK
TCP operates as an external commercial partner, not as a traditional sales agency. We work alongside management teams, distributors, and partners, focusing on strategic clarity, commercial structure, and disciplined execution. Our approach is hands-on and selective, designed to align commercial strategy with real market conditions, internal capabilities, and long-term objectives.Each collaboration typically follows a structured framework:
Commercial diagnosis & market assessment
Understanding the business model, channel dynamics, pricing logic, and competitive landscape.
Definition of priorities, targets, and action plan
Translating strategy into clear commercial priorities, realistic targets, and executable actions.
Coordination of commercial activities and partnerships
Supporting partner selection, distributor management, route-to-market decisions, and key commercial initiatives.
Continuous monitoring, review, and adjustment
Tracking progress, identifying deviations early, and adapting the approach as market conditions evolve.
This model offers senior-level commercial involvement, flexibility, and speed, allowing partners to strengthen their commercial capabilities without the burden of fixed payroll costs or rigid organizational structures.
Depending on the project, TCP operates either at strategic level or as an extended commercial function of the organization. This may include direct involvement in negotiations, partner selection, commercial execution, and ongoing performance management - not just planning or advisory support.
EXPERIENCE & SECTORS
Behind TCP stands Andreas Kanellos and his team, bringing together senior commercial expertise, hands-on market knowledge, and a strong international perspective.Founded in 2025, TCP builds on more than 20 years of prior senior commercial experience across FMCG, Food Service, Consumer Goods, Timber, and Export Management. This experience is grounded in senior commercial, sales, and export roles within leading organizations such as Nestlé Hellas S.A., FrieslandCampina Hellas S.A., Nikas S.A., Gregory’s Food Service Group, Tesla Batteries, and 3P Salads S.A.This background spans both Retail and Food Service channels, with close collaboration with major retail groups, buying groups, national and international distributors, and key foodservice operators. In parallel, it includes the leadership and support of international commercial projects across more than 18 markets, including Greece, Cyprus, the UK, Italy, the Balkans, Central Europe, the UAE, the USA, and Canada, contributing to the international expansion of Greek brands.Building on this background, TCP brings hands-on commercial experience across a broad range of product categories and business models, including:
Bakery, dough, pastry, and ready-to-bake products
Dairy products for Retail and Food Service
Processed foods, Greek cheeses, salads, sauces, and dressings
Ice cream and baby food products
Pizza bases, ready-to-bake pizza, and street food concepts
Franchise-based foodservice and convenience formats
Timber and home products, consumer goods, and energy solutions, including batteries for consumer markets.
This multi-sector exposure allows TCP to quickly assess opportunities, anticipate challenges, and adapt commercial strategies with realism, speed, and measurable impact, aligned with the specific dynamics of each market and channel.
SELECTED COLLABORATIONS
TCP supports selected commercial projects across Food Service, Retail, and international markets — acting as a trusted commercial partner from strategy to execution.The following collaborations reflect the scope and level of TCP’s involvement across different commercial contexts.:
🔹Mediterranean Food Service Group (Belgium, Greece & Morocco)Role: Commercial Direction & Multi-country Development
Focus: Commercial structure, activity coordination, and expansion planning across corporate and franchise models.🔹Greek Frozen Dough Company (Retail & Food Service)Role: External Commercial Management & Strategic Sales Development
Focus: Commercial structure, pricing strategy, and B2B channel development.🔹Greek Food & Energy Company (Greece & Cyprus)Role: Commercial Development & Sales Management
Focus: Retail and Food Service channel development and portfolio coordination.🔹UK-based Food DistributorsRole: Strategic Product Sourcing & Trade Coordination
Focus: Strategic selection of products from selected Greek producers, supplier evaluation, and coordination of export flows.🔹International Food Brand (Greece)Role: Commercial & Strategic Sales Development
Focus: Market exploration, entry assessment, and development planning through partner collaboration.
CONTACT
For selected collaborations and commercial projects, feel free to get in touch.
We are always open to structured discussions focused on commercial development, market entry, channel development, and sustainable partnerships.
Email: [email protected]Website: www.tcp-group.grLinkedIn: TCP – Trusted Commercial Partners